100% profits towards ocean conservation


The Be Kind Tribe is always looking for ways to minimise our impact on the planet we love.

Making Our Apparel

All apparel is printed in Australia, using eco-friendly plant based inks. Currently, all t-shirts and tote bags are made by Continental Clothing Company (CCC), which is based in India, using organic cotton. Under their brand EarthPositive, the entire production process is controlled and certified in accordance with the latest version of GOTS (Global Organic Standard). Their facility has state of the art infrastructure, and works with Fair Work Foundation, enduring workers safety rights and dignified and properly paid employment. EarthPositive's manufacturing facility is also totally powered by wind and solar renewable energy.

Why not organic cotton from Australia? The truth is that 98% or more of cotton farmers in Australia use Genetically Modified crops, making it extremely difficult for ethical clothing brands to source organic cotton that is readily available, and affordable. India is one of the biggest suppliers of organic cotton in the world, and I have been extremely careful in selecting a company that sources their raw materials in the most sustainable way possible.


We're super proud to be using BetterPackagingCo bio-degradable postage bags, which are fully compostable and made out of cornstarch - you can reuse them after you receive your goodies or mix them straight into your garden at home!