Our mission is simple but important - creating awareness and meaningful conversation through our eco conscious clothing.

We have been committed since day 1 to donating 100% of all profits to non-profit organisations. We will to continue to do so in the future, with the hope of  supporting a wide range of sustainable organisations who are committed to making the world a kinder, happier place for all.


Balu Blue Foundation

The Be Kind Tribe is proud to have donated $3000 towards Balu Blue's conservation efforts which assisted with the construction of predatory proof fencing and safe shelters for their wildlife sanctuary in South Australia, Two Songs Sanctuary; a forever home for orphaned native wildlife. Super proud to have supported Balu Blue in their early days with their founder, Brinkley Davies. Check out their amazing work at


After the devastating bushfires Australia experienced in early 2020, we decided to donate profits towards bush fire relief and affected non-profits. $1000 was raised and split between the incredible staff and volunteers at NSWRFS and The Rescue Collective. 

NSW Rural Fire Service 

The Rescue Collective (dropping 60 tonnes of food to starving animals in fire zones across Australia every fortnight)